2020 Most Influential People in the Facebook Ads for Mobile App Industry

The mobile app market is overcrowded, and with every passing day, the number of emerging new apps is growing exponentially. Since its creation in 2008, the APP Store is home to over 1,8 million and Google Play to 2.9 million apps. In the meantime, selling those apps is becoming equally difficult. In the attention economy that we currently live in, the scarcity of time creates banner-blindness, and traditional advertisement becomes useless in the mobile acquisition.

Facebook, Instagram, TikTok are some of the largest social media platforms in the world, with users varying from all possible industries and social classes. Nowadays, social media advertising is the most targeted method of marketing and sales. But even with the existing tools, it is still challenging to monetize them without professional support. Marketers come up with new and unique ways to create organic content, develop cost-saving strategies, and win over new customers. And some of these people ace their job here. The following list includes some of the social media marketing and mobile acquisition gurus that you want to approach for quality app promo advise:

1. Matt Navarra – With 10+ years in marketing management, Matt is currently a social media strategist and consultant. He is the author and host of Geekout with Matt Navarra podcast, where he hosts business people, app developers, journalists, and politicians that influence the future of technology.

2. Dan Knowlton – founder and owner of Knowlton, a multi-award-winning Digital Marketing Agency, the clients of which are FIFA, Nestlé, Eurotunnel, and Boston Consulting Group. In 2017 named Top #50 Agency Strategy Influencers by Onalytica and in 2019, he made it to the Top 100 Digital Marketing Influencer of Buzzsumo. He delivers speeches and makes YouTube videos giving away social media marketing and branding advice.

3. Kirstie Smith – the winner of Freelance Social Media Marketing Marketer of 2019 by SMMA, Kristie is the co-founder of Social Circle, US-based media, and digital marketing consulting agency. Besides teaching at Birmingham City University, she also runs bi-monthly training workshops on various social media management topics.

4. Elco Ian – Based in Berlin, Elco is the founder of Paintgun, one of the fastest-growing remote mobile acquisition agencies in the world. With over ten years of experience in digital advertising, Elco and his team have developed a fun and winning strategy through the memification of ads. Elco works with fast-growing Series A and B startups like Cleo.

5. Depesh Mandalia — the founder and CEO of ZASR DIGITAL and SM Commerce, Depesh has helped generate well over $100M in online revenue for clients in E-commerce and Digital Products through paid advertising. An in international speaker and insider at Facebook, he leads his own Facebook ads community and events helping to further his mission to create positive impact and legacy in the world.

6. Laura Moore — as a serial entrepreneur and Facebook and Instagram ad specialist, Laura runs a Facebook group where she shares free tips and advice for using social media in business. With her fairly active Linkedin account and personal website, it is easy to get in touch with her and start cooperation.

7. Mick Rigby – the founder of the award-winning full-service mobile marketing agency — Yodel Mobile- with clients like Evernote, The Economist, Gymshark, Sodexo, NBC Universal, Photobox, Trivago, and UKTV. The company has an active YouTube channel where the founder, as well as the rest of the team, share insights on effective marketing.

8. Timothy Armoo – described by the Forbes as the person “leading the new school of marketing” this young entrepreneur has founded Fanbytes in 2017 and now works with company names like Apple, McDonald’s, and Deliveroo. The company specializes in targeting Gen Z and offers a wide range of e-books and guides on Fanbytes Academy.

9. Gilad Bechar – the founder of a full service, global mobile marketing agency that’s trusted by Google, Uber, and Samsung — Moburst. On his social media accounts, Gilad shares tips not only on marketing but on idea generation, app, and start-up development as well.